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How To Start a Beauty Blog in 7 Simple Steps (Printable)

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Ever dreamed about leaving your job to start a beauty blog and make money blogging? Learn the tactics I used to go from $0 to $25,000 one year after I started blogging part-time from home.

How I turned my blog from a hobby to a career. Step-by-step guide to how I make money blogging from home.
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I knew I needed to make money from home and I needed to find a way fast.

My Story: How I Made Money Blogging in My First Year

You see, I had just turned in my two-week resignation and would be leaving the career (and income!) I loved one year earlier than planned.

My husband and I had a plan. We had a plan. But a serious incident with our childcare provider prompted a quick response and I knew I had to come home.

So I was scrambling for ways to earn at least part of my income before our savings ran out.

I researched on the internet I quickly learned that starting a blog was a great way to earn income from home.

Why a blog, you ask?

It was the best way to take my skills, talents and life experiences and share them with those who were searching for that information. AND I could package it in such a way where I could earn money from sharing what I knew.

So, I started my first blog.

Because I was so new to blogging, I joined a few mommy blogger sites for information and support. One site in particular was Our Milk Money, and joining that community of bloggers changed my life.

You see, at the time I joined, the site was going under some pretty major changes. And Ally, the site owner, was looking for volunteers to help with running and marketing the site.

And I volunteered.

Now mind you, I had just really started blogging. And I didn’t know much at all about running a blog, let alone marketing one.

But I was willing to learn and to help, and this one decision opened many doors for me.

Ally, a seasoned blogger and online marketer, took me under her wings, taught me everything she knew about blogging and marketing online. This knowledge–once I put it into practice–helped me grow my struggling beginner blog into a thriving one.

And I went on to earn over $25,000 my first year working from home.

For some, this figure may not sound like much, and, yes, it was a lot less than my corporate salary. But for me, it was the boost I needed to know I had made the right decision and that my family would be okay.

You see, if I could make that much by being willing to learn from others who were more experienced, then I knew that with additional knowledge, I could go on to earn much more.

And I did.

Now, I want to help you start off strong. I want to help boost your faith and your confidence.

I want you to know you made the right decision to begin blogging and YOU CAN earn enough to work from home.

While this post is focused on starting a beauty blog, you can apply the steps and the tips to start any type of blog.

How to start a beauty blog in 7 easy steps

If you’re here reading this post, then it probably means you want to learn how to make money blogging. And you probably want to know how to earn money the fastest way possible.

If that’s you, then you’re in the right place!

This post is for you whether you’re just getting started or have been blogging for some time without making as much money as you want.

I will share the exact strategies I learned that helped me to earn $25,000 my first year blogging.

Can You Really Make Money Blogging?

My goal when I first started blogging was to make just an extra $300 – $500 a month. I didn’t dream it was possible to make more than that.

I share my story just to encourage you–to let you know that it’s possible to make money from home blogging with little to no experience. It just takes a willingness to learn and then putting into practice what you learn.

What you need to know first…

While blogging can be fun, making money blogging is hard work.

Any site or person that claims you can make money overnight without doing anything is not telling the truth, IMO.

Successful blogging takes planning, time, discipline and commitment.

It can get down-right discouraging at times and you can often feel alone or left behind when you read about those big bloggers earning 6-figures.

But just remember: blogging is like a marathon, not a sprint. Commit to it until you cross your finish line.

You’ll have to commit to getting better every day–learning how to write better content that reaches your audience, learning how to market your blog online to gain more blog traffic, and learning how to best serve your audience’s needs by creating the ideal products for them.

You will have to be disciplined in writing regularly. You will be your own boss, but you will have customers (your audience) who will have expectations of you.

Though it is hard work, it can be oh, so rewarding.

And if I can do it, so can you!

It’s not too late to start a beauty blog this year. There’s room for your unique style of writing and the information that only you can share with the world.

So get started NOW! Your audience is waiting for you!

Learn how to make money blogging with this easy, step-by-step guide to creating a beauty blog that earns your money.

Steps to Making Money Blogging

This blogging guide will walk you through how to start a profitable blog from scratch, even if you’ve never made money online before. In this post, I’m going to share with you what worked well for me–and what didn’t–when building my first blog about working from home.

Before meeting my virtual mentor, I made a lot of mistakes trying to blog. I had tried using a free publishing platform–Blogger–for my first blog. But as I researched how to monetize a blog, I quickly learned that free platforms like that offer you very limited options.

For starters, the free service you use legally owns the blog AND all the content. And you often have very limited options for customizing the design of your blog.

So, if you want to make money from your blog, you will need to set up a self-hosted blog on a platform that allows you to own your site and content, and gives you the flexibility to fully customize your blog.

Here are the 7 steps to starting a beauty blog that earns you money:

Step #1 – Choose a good hosting company

The most popular website platform is WordPress.org. It allows you to own your site and make design changes, and it’s customizable. It’s also what I used for my first successful blog and for this blog, Natural Face Therapy.

While WordPress.org is free, you will still need to find a server host for your files (using a hosting provider like SiteGround). This option does cost, but if you want to run ads on your site, you have to set your website up the right way.

Reasons Why You Should Use SiteGround

  • It has the fastest setup–it takes just 3 clicks to set up a new site with SiteGround.
  • You can create a website in just minutes using SiteGround’s simple drag and drop website builder.
  • It allows you to choose from several low-priced plans for new and small blogs. You can purchase shared hosting for as low as $3.95 per month with excellent customer support.

You just need to click on the orange Get Started button to choose your package. I have a special deal with SiteGround where you can get started for just $3.95 a month.

SiteGround Web Hosting

Be sure to select the StartUp package–it’s the cheapest and it’s all you need to get started.

Your Action Steps:

  1. Visit a hosting service like SiteGround and select a package.
  2. Follow the simple steps there to setup your new blog.

Step #2 – Select a Great WordPress Design for Your Blog

WordPress is the machinery behind your blog. The design–or theme–is the face of your blog. The easiest way to get started is to buy a customizable WordPress theme.

Now, you can get started with the free, built-in theme that comes with WordPress, but I don’t recommend that. You can make your blog look immediately more professional with a premium theme.

Premium themes are updated regularly to keep up with changes made with each WordPress update. Plus, they have customer support to help with setup, problems, customizations, and maintenance.

I personally love StudioPress themes–the leader in premium WordPress themes. In fact, this site runs on a StudioPress theme.

If you would rather have a pretty, more feminine theme, Pretty Darn Cute Designs is a perfect place to start. Not only are the theme packages affordable, the site has detailed tutorials to make installation a breeze.

Your Action Steps:

  1. Browse through some premium WordPress themes and choose a handful of themes you like.
  2. “Spy” on some competitor sites and see the features and designs they use. Write down those features that appeal most to you.
  3. Then choose a theme that aligns the closest to your list.

Step #3 – Choose a Profitable Blog Topic

The best way to make money blogging is to create your blog around a SPECIFIC topic that people have already expressed an interest in. You already know you want to start a beauty blog, but there’s so many sub-topics you can choose from. So you’ll need to…

  • get really specific about what you will be blogging about on your site, and
  • find the group of people who would be interested in your specific topic.

Start by making a list of the biggest niche topics you can think of (like beauty), then slowly keep narrowing down into smaller subtopics (like DIY makeup, organic skin care, or natural hair).

In order to monetize your blog, you must target a smaller audience with specialized interests. The more specific you get, the better you can address the unique needs of that group and the better you can speak their language.

Then you will become the expert or “go-to” person on that specific topic.

Your Action Steps:

  1. Brainstorm what specifically you’re going to blog about. Ask yourself, What do I LOVE? What do I KNOW a lot about? Is there something that comes NATURALLY to me? What ADVICE do I often give? What do people COMPLIMENT me most about?
  2. List some big niche topics you’re interested in, then narrow it down to smaller subtopics.
  3. Choose one subtopic that most excites you and begin to research online who else is interested in this topic.

Step #4 – Write Moving Content that People Want to Read

One of the best lessons I learned is that a pretty blog isn’t enough. You need people to visit your blog, because

PEOPLE = PAGE VIEWS = MONEY

Without people visiting your blog, your hard work is just a hobby–a simple personal journal.

Now, some may write just to please themselves, but most (serious) bloggers take great effort to write their best content to please their ideal reader.

There’s nothing more discouraging than spending valuable time writing your heart out only to hear crickets chirping long after you hit the “Publish” button.

I know. I’ve been there. And I didn’t like it.

And I’m guessing that you don’t like it either.

So what can you do?

Focus on your ideal readers.

They are the reason why you’re writing, right? It’s really all about them and what they need. It’s time to do your homework to discover the problems, needs and desires your readers have.

So how do you do that?

One method I use is to spy on other blogs to see what works for them. How exactly?

  1. Visit a site like Alltop to find the most popular beauty blogs in your space. Sort through several of the subcategories and make a list of 20-40 popular blogs you think your audience might be reading.
  2. Next, go to Buzzsumo.com and plug in the domain names for those blogs to find their most shared content. Pay special attention to their Facebook shares because it’s driving the most traffic for the majority of sites these days. ….
  3. Look for any patterns that might give you an idea into what type of content your ideal audience likes. For the sake of time, focus on the headlines, but go ahead and click through to any post that really grabs your attention to read through it.
  4. Keep a list of headline ideas or any specific headlines that grab your attention.

Now you have a whole list of ideas for blog posts based on your research. While success isn’t guaranteed, these posts will have a better chance than writing about whatever pops into your head late at night.

So now, armed with all of this data, all you have to do is write about those things, using variations of those popular headlines you noted.

Your ideal reader wants solutions. She wants to be inspired. She wants to get better as a result of spending time with you.

There are many things you can say to your readers to get more blog traffic, but here are the…

Top 5 Things Your Readers Need to Hear You Say:

1 – I Know You.

Your ideal readers should feel that you know them when they begin to read your blog posts. The research you’ve done to identify all about them should shine through in what you write.

The reaction you want is for readers to say, “That’s exactly what I needed to hear today.”

Visit Facebook groups where your readers hang out and see what types of questions they ask. Look at comments made on your competitor’s site to discover their needs and challenges. Then use this information to come up with topics to write about.

Remember, research is good, but it won’t work unless you actually use the research results.

2 – You Matter.

The way you welcome readers to your site, the tone of your posts, the words you write, and how quickly you respond all say “you matter” or “you don’t.”

Your site – When visitors first land on your site, is it easy for them to determine where to go first? Do you have a welcome message? Do you offer them any free resources?

Your posts – Do they address your readers’ needs or is it all about you? Are you writing about topics they want to read or about subjects you find interesting?

Your site style – Is it easy to navigate? Or is it so busy that it’s hard to focus in on any one thing? Are you being seen as energetic or peaceful?

Your font size – Do your readers have to squint to read your posts? Are your paragraphs long and tedious to read? How much white space do you allow on your site and within your posts?

Put yourself in your readers’ shoes and ask, What would let me know that I matter?

If you show them they matter, then your visitors and readers are more likely to stick around.

3 – I Understand What You Need.

Now that they can see they matter to you and that you know them, show your readers you understand them by sharing your own experiences.

Let them learn from your mistakes, and invite them to walk alongside you as you learn something new. After all, you show others you understand them by being vulnerable, not by trying to appear perfect.

Drive traffic to your blog and make money blogging by showing your readers you understand them.

4 – I Can Help You.

This is when you showcase your expertise. Show your readers how you can help them. Offer them solutions. Give them actionable tips. Share case studies or testimonials.

Readers sometimes need proof you can actually help them – after all, their problem is unlike any other.

And if you aren’t the expert in a particular area that relates to the problems you do solve, then don’t be afraid to refer them to someone who can help them.

5 – I’m Not All About the Money.

We’re all tired of trying to be “sold to” in every article or post we read. If you are really in business to help others, then show them you really want to help them.

This doesn’t mean giving everything away for free, but it does mean balancing out the times you share and the times you sell.

My rule of thumb is to give 3 times more than you sell.

Your rule may be different, but try to give more than you ask. It’s just good manners.

So if you want to have a site your ideal customer can’t wait to visit and read, start by saying the things they want to hear.

Your Action Steps

  1. Visit Alltop and find the popular blogs in your niche.
  2. Take that list to BuzzSumo and discover the top blog topics and headlines.
  3. Write your first/next blog post remembering the 5 things your reader wants to hear you say.

Step #5 – Use SEO and Pinterest to Drive Traffic

What’s generally the first way you find information on the internet?

Through a Google search!

Though it can take time to get your website ranked in Google, it’s worth it. The results can be amazing and long lasting. And optimizing your content for search engines is pretty straightforward–as long as you’re building your site on a solid foundation like WordPress.

The goal of Search Engine Optimization (SEO) is to bring new readers to your website — people who would have otherwise never known that you even existed.

Your initial goal is to research those everyday phrases your ideal reader would type into Google search to find the information your site offers. Make a list of those phrases (or keywords) you find.

You may find that the search engine results for some of the keyword phrases you list are dominated by big brands or blogs. These would be keywords that are pretty difficult to rank for.

So take those keyword phrases and think of complimentary phrases that people still are searching for but don’t have as much competition in the search results. You want to be able to rank high for your phrase, so choosing one that blogs on your level can better compete for will be to your advantage.

For instance, let’s say your keyword phrase is DIY face mask. When you type that into Google search, you’ll see several big-name brands’ articles– Self and Marie Claire, as well as big blogs like Brit.co and Health.com.

So if you search for complimentary phrases, like DIY Lush Face Maskyou’ll see smaller blogs listed, giving you a better chance to rank for that phrase.

Since ranking on Google takes time–sometimes months–it’s good to also have a quicker source of traffic, because…

NO TRAFFIC = NO MONEY

After researching further, I learned that other bloggers were driving traffic FOR FREE to their website using Pinterest.

How To Use Pinterest To Increase Blog Traffic

Like Google, Pinterest is a search engine–a visual search engine. And it’s a very engaging search engine that people use to find solutions to their problems or needs.

So just how do you use Pinterest to drive traffic to your blog? Here are 5 steps I followed to get more visitors to my blog:

  1. Set up a Pinterest account and convert it into a Business Account. … Include a profile image, whether it’s your personal photo or your brand logo.
  2. Create 15 – 20 boards featuring pins that are relevant to your audience. At least one of the boards should feature the posts from your blog. My feature board is called “Best of Savvy Mompreneur.” These pins should be linked back to your blog posts on your site. Now create about 15 – 19 other boards that feature topics related to your blog and ones your audience might be interested in. For instance, I write about natural skin care on Natural Face Therapy, so I created relevant boards like:
    • DIY Skin Care Routine
    • Homemade Skin Care Recipes
    • Anti-Aging Skin Care Tips
    • Clear Skin Recipes
    • How To Get a Slimmer Face …
  3. Connect your blog posts to “click-worthy” Pinterest images. As I mentioned before, Pinterest is a visual search engine. If your images don’t entice people to click on your pins, then all of the effort you put into writing content for your blog will be in vain. This means your images must attract your ideal reader’s attention and entice them to click through to your blog. Here are some tips to help you do this:
    • Create pinnable images – it starts with using amazing photos–whether you take your own pictures or use professional photos. I tend to use images from DepositPhotos or royalty-free stock photos from Pixabay. …
    • Use readable fonts – stick to 2 to 3 fonts for each pin. Many bloggers like to select specific fonts for their brand and use them on every pin. Others like to mix things up. Whichever method you choose, at least try to use fonts that can be read easily and stick to no more than three different fonts on each pin.
    • Include enticing words on your pin that inspire people to click, and include a call to action – for example, “Learn How I Got Crystal Clear Skin in Only 7 Days” sounds much more enticing than, “How To Fight Acne.”
    • Keep doing what works – if you see some of your pins take off, study what worked and duplicate that. But still don’t be afraid to experiment with other designs as well.
  4. Multiply your efforts by joining group boards. Group boards are simply Pinterest boards owned by other people who invite others to pin to their board. This puts your pin in front of their audience, multiplying your potential pins. Here’s how to find group boards:
    • Use PinGroupie to find group boards. This website gives you a list of all of the group boards on Pinterest.
    • Join Facebook groups for Pinterest group boards, like Pinterest Group Boards.
    • Look for group boards on other people’s Pinterest account. The way I saw it was if they were a newer blogger like I was, then I’d have a better chance at being accepted to the group board like they did. … In order to join the group board, you will have to send a message or email to the group board owner asking to join.  Many times there are instructions on how to join listed in the board description, but other times you’ll have to hunt for it. Just be diligent and DON’T GIVE UP. It will be worth it to have your pins added to a few group boards.
  5. Schedule your pins using Tailwind When I first started using Pinterest, I just manually pinned my images after publishing my blog post. However, as my blog content grew, it became too time consuming to keep up with when I last scheduled a pin, to which board, and how often. I then learned about Tailwind which is an amazing scheduler that allows you to pin and re-pin your images automatically to your boards and to group boards. How does Tailwind make a difference? Tailwind is an official partner of both Pinterest and Instagram and is the smartest way to manage your presence on Pinterest. It lets you create a schedule for pinning your pins. You’ll create a queue for your pins and then tell Tailwind when and where to pin them. So instead of you taking 30 minutes to an hour each day manually pinning your blog images, you can let Tailwind do it for you while you use your valuable time for something else. I’m so sure you’ll love it like I do that I’m going to offer you the chance to try it out for free using my link. Tailwind can save you valuable time and is the perfect way to grow your blog traffic. If you want to claim back your time spent manually pinning and get optimum results on Pinterest, try it for free for the first month, and then get a $15 credit for your second month. You don’t have to pay for it until you feel you know how to use it!

Your Action Steps

  1. Follow the 5-step process to use Pinterest to drive more traffic to your blog.
  2. Be sure to grab your free one month trial and then your $15 credit for your second month with Tailwind.

Step #6 – What Gave Me an Extra Big Boost in Blog Traffic

Researching online and learning about SEO and Pinterest marketing from various blog posts gave me a great start in getting my blog in front of my ideal audience. But I knew I was missing many pieces to the puzzle. I also knew that if I learned from someone more experienced, I could succeed much faster.

Because I wanted to make money blogging fast, I needed a lot more pageviews from my SEO efforts and Pinterest.  I needed to learn how to get noticed as a beauty blogger. So I kept researching and I saw where a lot of other bloggers in my network were recommending Lena’s course, Adventures in SEO.

Adventures in SEO helped me boost my blog traffic and finally make money blogging.

Using her step-by-step system outlined in her course, Lena was able to go from 36,900 pageviews to 434,000 pageviews in just 8 months!

Her course is amazing! It’s easy to follow and is systematically written so each new concept builds on the previous one. However, before I took the plunge to enroll in her course (it’s only open a few times a year so JOIN THE WAITING LIST NOW!), I first bought her Traffic Transformation course.

This course gives you the basics to growing your blog traffic so that you can make money through sponsored posts, ads, affiliate marketing or by selling your own products.

Then once Adventures in SEO opened up for enrollment, I was ready to join. This course picked up where Traffic Transformation left off and covered both Google and Pinterest keyword searching to optimize your blog posts and your pins.

Using her system, I saw my pageviews almost double after applying her methods to just two posts I wrote after going through the first four modules!

Adventures in SEO isn’t just a course.

It’s also a community of bloggers who offer such great support and help. And Lena is there to answer any questions during the “Live” portion of the course.

Your Action Steps:

I’m not sure when the course will open again for enrollment, so be sure to get on the waitlist so you can be one of the first to sign up.

Step #7 – Turn Your Blog From a Hobby to a Money-Making Business

To be a successful beauty blogger, you have to think like a successful blogger. You can no longer treat your blog like a hobby you do every now and then when you feel like it.

You have to be disciplined and treat it like a business.

The absolute best course I’ve taken that takes you from blog creation to setting up your business (and everything in between) is Elite Blog Academy.

Elite Blog Academy gives you the knowledge and tools you need to make money from your blog.

EBA gives you a comprehensive, long-term strategy that will help you not only grow a profitable blogging business, but one that stands the test of time. 

The step-by-step course shows you exactly what to focus on and in what order so you can get the best possible results. And It. Covers. Everything. I mean everything I needed to know about blogging for business. The strategies taught will also teach you how to get noticed as a beauty blogger.

The course only opens one time a year, so be sure to join the waitlist so you don’t miss out!

In the meantime, grab one of these FREE blogging resources from EBA. It will help you turn your blog into a money-making site:

  • The Beginner’s Guide To Branding Your Blog – Your blog’s brand and design are critical to your success as a blogger. This free guide will help you discover how to brand and design your blog the right way. Then your audience will know exactly WHO you are as an entrepreneur and a business.
  • 7 Surefire Ways to Boost Your Blog Income Overnight – This super helpful mini eBook is packed with practical tips you can implement right away. And it’ll help you maximize the revenue you can earn from the audience you already have.
  • 120 Awesome Blog Post Ideas – Ever struggle to come up with new content for your blog? Use this list of 120 awesome blog post ideas to help you beat writer’s block. It’ll help you bring engaging content that builds your blog traffic and revenue over time.
  • Blog Structure Blueprint – Having a clear blog structure is critical to a blogger’s success. This resource will show you how to organize your blog so your readers are able to find exactly what they’re looking for. They’ll love you for it and will become loyal fans.
  • Secret Blueprint for Blogging Success – If you ever thought, “I sure could use a roadmap to blogging success,” then this freebie is for you. The Secret Blueprint for Blogging Success shows you the exact steps to take to grow your blog fast and to monetize it successfully.

While there are many free resources to help you in your blogging journey, don’t be afraid to invest in yourself! If you’re serious about making money blogging, you need to invest in yourself.

The first time I paid money for a major blogging course–EBA–I was scared to death. I was afraid to invest that kind of money. I was afraid that I might fail. We were living on just my husband’s income, so I had to be super careful with spending any extra money.

But I talked it over with my husband and made the decision that I would invest in myself and I would not give up. This turned out to be one of THE best decisions I’ve ever made.

I know the mental struggle I went through before taking that step. So I want to share with you what I learned about buying courses:

  • Research, research, research. Make sure you trust the people you’re buying from. Read their blog posts and see what information they’re sharing and what type of comments they get. Visit their social media accounts and review the engagement. And read the testimonials to see if the results others had are the type of results you’re wanting.
  • Don’t be afraid to reach out to the course owner before you buy. Send them an email or online message and ask your questions about their course. If they respond with information you like, then it’s a good indication the course will be a good investment. However, if they don’t bother to respond, that may be a sign to look elsewhere.
  • Be ready to not only take the course but to implement the strategies you learn. If you want to start a beauty blog that’s successful, you have to commit to learning. Set aside time to go through the course and put into practice what you learn. It’s not enough to just learn–it’s the doing that brings results.

By following these guidelines, I’ve purchased only those courses I’ve truly needed. And I’ve not only implemented the strategies taught, but I’ve also seen positive results.

Your Action Steps

  1. Make a list of the blogging strategies you need or want to learn. Using this list, research those courses that will help you learn (and implement) those strategies.
  2. Reach out to those course owners and get your questions answered.
  3. If you’re ready to get serious about making money blogging, join the waitlist for Elite Blog Academy.
  4. Start learning and implement as you go!

By following these 7 steps for starting a beauty blog, you will learn how to earn a good income from home.


Get The Full Money Making Guide Printable!

Learn how to make extra cash blogging about beauty. In just 7 easy steps, you can start a beauty blog and be on your way to earning extra money from home. Click Here to get this full guide in eBook form for FREE!

Get The Guide!

Learn how to make extra cash blogging about beauty in 7 easy steps. #naturalfacetherapy #makemoneyblogging #workfromhome #beautyblogger

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