You’ve made the decision to come home. You’ve turned in your notice and you are just a few weeks away from walking away. Or perhaps you’ve been a stay at home mom and want to begin earning some extra income from home.
Now, reality hits. You begin to wonder, “What do I need to do to get started working from home?”
You are not alone. There are many other working moms who are leaving the workplace to come home, but are unsure how to successfully get started. If this sounds like you, then read on. Here are 5 steps to getting started working from home:
Step #1 – Decide What You Will Do and Whom You Want to Serve
Take a survey of your skills. What do you do best? What brings you joy? Do you love writing? Then maybe blogging or freelance writing is a good fit. Maybe you enjoy spending time on social media. Perhaps a career in social media marketing it for you.
If you need some ideas, here’s a free resource: 20 Savvy Startups Moms Can Launch for $100 or Less
Before you can begin marketing your business, you need to have a clear plan as to whom you are targeting. Who is best suited for your products or services? Asking yourself the following questions can help you identify your niche:
- Which type of person would benefit most from my products or services?
- Are they local or global?
- What challenges do they face?
- How will my products or services benefit them?
- How can I bring the most value to their lives?
Peter Drucker says,
“The aim of marketing is to know and understand the customer so well that the product or service fits him [or her] and sells itself.”
Step #2 – Develop a Plan for Marketing
Now that you know what you will do and who you want to reach, you can now begin developing your marketing plan. Depending on your comfort level and the products or services you offer, your marketing plan can include both online and offline strategies:
- Joining forums and marketing groups on Facebook
- Listing your website in online business or blog directories
- Writing articles
- Posting flyers in your local community
- Using your car as advertisement
- Creating videos or vlogs
- Giving free presentations in your community
- Social media marketing
Step #3 – Be Committed and Consistent
Remember it takes time to build a successful blog or home business. Be consistent and committed to doing what it takes to succeed. Know that it takes time to get the word out and attract your ideal readers or customers. Don’t expect it to happen overnight. Just don’t give up. Keep taking the necessary steps and it will happen.
To help you stay consistent and committed, create a business plan that includes a daily tasklist and schedule. Outline your 1-year, 3-year and 5-year goals for your business. Also outline what tasks you need to complete on a daily basis and prioritize that list. Identify the amount of time you can commit on a daily and weekly basis, and then schedule your tasks within those times.
Step #4 – Invest in You
Getting started as a work at home mom is a big step, but once you’ve launched your business or blog, don’t stop there. Commit to getting better every day. Devote a set amount of time each day to developing your skills and yourself. This may include reading motivational books, books on building a business, or books that give you greater insight into your target market. Commit to doing whatever will help your knowledge grow, and whatever will help you become an expert in your field.
Step #5 – Manage Your Business
In order for your business to thrive and grow, you have to manage it well. If you plan to be successful as a mompreneur, it’s important that you do income producing activities every day. Establishing a work schedule will help you keep your family as top priority, while ensuring you are consistent and stay on track with your work.
This may mean waking up early, before the kids awake, or staying up a little late after their bedtime. You may also find that you can complete small tasks while the kids eat lunch, play or take a nap. Be sure to include time for yourself. Post your schedule and review it with your family so they can support you in your decision to work from home. By establishing a routine, you begin to treat your work from home more like a business and less like a hobby.
Have you already begun working from home? If so, is there a step you’ve struggled with? Or is there a step you’ve mastered? Share your responses below to get or share support.